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In 2004, Adrienne Tan co-founded Brainmates with Nick Coster. As the Brainmates CEO, Adrienne draws on 20 years of senior Product Management experience gained at The Microsoft Network, Telstra BigPond and AUSTAR. Adrienne has a Masters of Economics (Social Science) with distinction from The University of Sydney. She majored in Industrial Relations in her undergraduate degree. Her other academic pursuits include lecturing at the University of Technology Sydney in Information and Interaction Design and co-authoring a chapter in the book Digital Experience Design. Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing.