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Shelley is Founder and Lead Strategist of ON ITS AXIS, a consultancy consisting of technical, business, branding, marketing and product experts. She brings over 15 years of experience in leadership roles at companies like Outcast Media (now Verifone Media), Yahoo, Connexity (formerly Shopzilla/Bizrate), and DIRECTV, as well as product strategy and lean product development for numerous start-ups.
Driven to help entrepreneurs and start-ups gain footing in the marketplace, and mid-market companies identify new areas of profitability, Shelley’s passion is validating ideas using a lean approach. She enjoys collaborating and creating with partners and clients, advising start-ups, and mentoring product managers. When not at the whiteboard, Shelley can be found in the playground running or cycling.
Website: http://www.onitsaxis.com
Driven to help entrepreneurs and start-ups gain footing in the marketplace, and mid-market companies identify new areas of profitability, Shelley’s passion is validating ideas using a lean approach. She enjoys collaborating and creating with partners and clients, advising start-ups, and mentoring product managers. When not at the whiteboard, Shelley can be found in the playground running or cycling.
Website: http://www.onitsaxis.com